Co-creating the growth agenda for a major soft-drinks brand

The Details…

The Change Challenge

Building and aligning an ambitious brand strategy for a major soft drink that would drive growth across diverse markets around the world.

Our Approach

We brought together the global team and representatives of lead markets for a high-energy 3-day programme. This combined rigorous, data-driven internal assessment with provoking external speakers and retailers to inspire fresh thinking and create tangible outputs.

Change Sparked

The ambitious new co-created strategy was fully agreed with markets from the start, shortcutting months of alignment meetings and ensuring the team could put their full focus on execution.